Headline finding · measured 2026-09-07
3,954 US IT providers name nonprofits — 10.1% of the directory.
Nonprofit is the third-most-claimed vertical in US IT services, and the group that claims it is the largest of the named specialties we can measure.
of 39,188 US providers name nonprofit as a vertical they serve
n = 39,188 published US providers, of which 3,954 name nonprofit among the verticals they serve. Verticals are on file for 25,388 of the 39,188, so an unknown counts against the share: read 10.1% as "10.1% show us they serve nonprofits". Shares within the nonprofit group are quoted against those 3,954. Measured 2026-09-07 in one snapshot.
- Shows a Google rating
- 63.1%
- Shows a certification
- 26.0%
- Median headcount
- 10
- Publishes a seat rate
- 1.8%
- Shows a Google rating
- 44.0%
- Shows a certification
- 15.7%
- Median headcount
- 9
- Publishes a seat rate
- 2.2%
The published statistic behind this
Cybersecurity is the most common published service among IT providers: 16,425 firms of the 36,575 that list any service at all.
n = 36,575 providers listing at least one service · measured 2026-09-17. The figures on this page are frozen at their own measurement date and are not recomputed from that table.
Services offered prevalence ▸The largest named specialty
3,954 of 39,188 published US providers name nonprofit among the verticals they serve — 10.1%, third behind healthcare at 31.9% and finance at 25.1%. It is claimed more often than legal at 7.1%, and roughly nine times as often as accounting at 1.1%.
35,234 providers do not show us a nonprofit vertical. Verticals are on file for 25,388 of the 39,188 firms, so that figure is a floor rather than a finding about capability.
Virginia is the tell. It is fifth by nonprofit count with 191 firms despite not being a top-five state for the directory overall, which is what a Washington-adjacent concentration of associations, foundations and federally funded organizations looks like from the supply side.
Visible, and slightly larger
2,494 of the 3,954 show a Google rating, or 63.1%, against 44.0% across the directory, at a median of 8 reviews against 5 directory-wide.
1,030 show at least one certification, or 26.0%, against 15.7% for all 39,188. As everywhere on this site, read the certification figure as what is published: 84.3% of the directory does not show us one.
The median nonprofit-naming firm that publishes a headcount reports 10 staff, against 9 across the directory. It is the only one of the four named verticals we measured that runs above the directory median.
Pricing is scarcer here, not better
73 of the 3,954 publish a per-user, per-month rate — 1.8%, below the directory's own 2.2%. A sector that buys on written budgets and board approval is served by providers who quote on a call.
Nothing in what providers publish indicates nonprofit-specific pricing. If a discount or a donated-license program exists, it is not on the pages we can read, so ask directly rather than assuming it is standard.
What this number can't tell you
- ·This measures what providers publish, not who they serve. A provider with a large nonprofit practice that never names the vertical is counted in the 89.9%.
- ·Verticals are on file for 25,388 of the 39,188 published firms, so every share against the full directory is a floor and an unknown counts against it.
- ·"Nonprofit" is a single tag covering a very wide range of organizations, from a two-person foundation to a hospital system. The tag does not describe organization size or budget.
- ·Shares inside the nonprofit group are against the 3,954; directory shares are against 39,188. The bases differ and must be named whenever the two are compared.
- ·Higher rating and certification shares in this group are partly a property of providers who publish more about themselves generally, not evidence of nonprofit-specific quality.
- ·The state counts are provider headquarters, not service areas. A provider in Virginia may serve nationally, and many do.
- ·Nonprofit-specific pricing or licensing programs are not something we measure. The 1.8% figure is about published per-seat rates only.
What to do about it
- ▸Buying: ask a shortlisted provider how many nonprofit clients they run and what the reporting looks like at audit time. 10.1% of the market has claimed the vertical; far fewer will have an answer ready.
- ▸Selling: nonprofit is the most-claimed of the specialties a small provider can credibly enter, and the group that claims it publishes prices less often than the market average — so a published starting price stands out more here, not less.
Questions this finding answers
- How many US MSPs serve nonprofits?
- Nonprofit is the third-most-claimed vertical in US IT services, and the group that claims it is the largest of the named specialties we can measure.
- How was this measured?
- n = 39,188 published US providers, of which 3,954 name nonprofit among the verticals they serve. Verticals are on file for 25,388 of the 39,188, so an unknown counts against the share: read 10.1% as "10.1% show us they serve nonprofits". Shares within the nonprofit group are quoted against those 3,954. Measured 2026-09-07 in one snapshot.
- What can't this number tell you?
- This measures what providers publish, not who they serve. A provider with a large nonprofit practice that never names the vertical is counted in the 89.9%.
Where does your firm sit on this?
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More findings
- 434Only 434 US IT providers name accounting — 1.1% of the market.
- 0.64%250 US IT providers name dental — 0.64% of the market.
- 42.0%MSP stands for managed service provider. 16,455 of 39,188 US firms in this market are one.
- 4.8%Only 4.8% of US IT providers present as an MSSP — and the ones that do are more than three times as likely to show a SOC 2.