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Report · appliedinnovation.com
Applied Innovation logo

Applied Innovation

A
appliedinnovation.com·www.appliedinnovation.com·LinkedIn·Twitter·Facebook·Google Maps
▸ Maturity
85
Tier A
▸ Rating
5.0
1 reviews
▸ Headcount
530
-1.2%6m
▸ Founded
1987
25y domain

▸About

Applied Innovation is a U.S.-based office technology provider founded in 1987 and headquartered in Grand Rapids, Michigan. The company specializes in imaging, automation, technology, and security solutions, evolving from a traditional printer and copier dealer into a comprehensive partner for businesses. With over 500 employees and multiple locations in Indiana, Ohio, and Florida, Applied Innovation is recognized for its strong technology partnerships and a unique "Customer Loyalty Center" approach. The company offers a wide range of services, including managed IT services, cloud solutions, managed print services, document management, and cybersecurity. They focus on human-centered interactions, ensuring clear communication to help clients understand and leverage their technology investments. Applied Innovation serves various industries, including sports, agriculture, legal, and non-profits, providing tailored solutions to enhance operational efficiency and information management.

HQ
323 Lafayette St, Toledo, OH 43604 · Map ▸
Phone
+1 616-554-5200

▸Website snapshot

View live ▸
Applied Innovation homepage

▸Firmographics

MSP type
MSP
Ownership
Independent
Revenue
Above $50M
Total funding
—
Employees
530
Growth 12m
2.5%
Growth 24m
15%
Hiring now
Yes · — roles
Footprint
Regional· FL, IN, MI, OH
HQ
323 Lafayette St, Toledo, OH 43604
Locations
4
Phone
+1 616-554-5200
Domain registered
7/3/2001
Web platform
Hubspot Cms
Email provider
Microsoft 365
NAICS
54151

▸Positioning

▸ Verticals
EducationHealthcareManufacturing
▸ Service mix
AI ServicesCybersecurityVOIP Ucaas
▸ Tech stack
MonsterinsightsMicrosoft Active Directory Federation ServicesUnderscore.jsMicrosoft 365Wp EngineHubSpotFacebookPriority HintsMicrosoft ExcelYoastMicrosoft Windows Server 2012Mag+Bing Webmaster ToolsThickboxOutlookCircleCanon Multifunction CopiersAccessibeGoogle Font APIOffice365Google RemarketingSoftware AgOracle Automatic Storage Management (asm)Microsoft PowerpointGoogle Analytics 4 (ga4)BingDoubleclick ConversionMicrosoft Exchange Server 2003SwiperRssGoogle Search CentralMicrosoft 365 Apps & ServicesCloudflareGemMicrosoft Office 365Google Adwords ConversionCisco VOIPOpen GraphGoogle AnalyticsSocketlabsViewport MetaWordpress.orgSlackApple MacosAdobe IllustratorLinkedin AdsGoogle AdsenseAkamai Cdn SolutionsEdirectoryRemoteMicrosoft Email ProvidersWordPressSalesforce CRM AnalyticsWoo CommerceGoogle Tag ManagerFont AwesomeAzure Active Directory B2CInstagramDoubleclick Ad Exchange (adx)ImagesloadedJquery MigrateAsp.netMicrosoft ExchangeE AutomateTinymceTeamwork ChatSalesforceMobile FriendlyEssential Addons For ElementorMicrosoft OfficeExcel4appsJqueryHttp/3Adobe Creative SuiteSalesforce Sales CloudAnimate.cssSecured Mvc Forum On Windows 2012 R2ElementorGoogle Search ConsoleGoogle Dynamic RemarketingInfoblox DhcpCloudflare Rocket LoaderCapcutYouTubeHubspot Marketing HubCanvaAdobe ExpressPrimengAmazon Linux 2Bootstrap FrameworkDNS Made EasyMicrosoft Exchange Online
▸ Keywords
Print Management SoftwareManaged Print ServicesCanonHpRicohKyoceraSecure ShreddingDocument ManagementDocument WorkflowRobotic Process AutomationScanning ServicesCybersecurityManaged ITHardware InfrastructureVOIPCarrier ServicesMedical Waste DisposalTechnology, Information & InternetSecurity ManagementIT SupportManaged IT ServicesHybrid InfrastructureVendor ManagementCloud ServicesRegulatory ComplianceBody Temperature ScannersTechnology ConsultingBusiness AutomationManaged Support ServicesManufacturingNetwork SecurityB2BImaging ServicesVOIP CommunicationComputer Systems Design And Related ServicesData Backup And Disaster RecoverySecurity SolutionsAutomation SolutionsElectronic Waste RecyclingDigital TransformationEducationSmart Document ManagementCyber Threat ProtectionDevice DisposalConsultingHealthcareDevice ManagementSecurity AuditsBackfile ScanningData SecuritySecure Device RecyclingIT ConsultingNetwork ManagementCompliance MonitoringBusiness ContinuityVideo SurveillanceCapture As A ServiceCloud BackupWorkflow AutomationRemote SupportCustom Workflow DesignInformation Technology And ServicesShredding ServicesInfrastructure ManagementEndpoint SecurityServicesPrintingManaged ServicesInformation Technology & ServicesCloud ComputingEnterprise SoftwareEnterprisesComputer SoftwareManagement ConsultingMechanical Or Industrial EngineeringHealth CareHealth, Wellness & FitnessHospital & Health CareComputer & Network Security

▸Maturity score breakdown

85Aof maturity score
  • Classification20
  • Tech Stack9
  • Size8
  • Verified Email8
  • Growth7
  • Verticals6
  • SEO Presence6
  • Hiring4
  • Revenue4
  • Decision Makers4
  • Footprint3
  • Service Breadth3
  • Marketing Site2
  • Market Centrality1

▸Team by department

326 people across 12 departments
  • Sales89
  • Information Technology86
  • Operations41
  • Support35
  • Engineering22
  • Consulting16
  • Accounting10
  • Marketing7
  • Human Resources6
  • Finance5
  • Business Development5
  • Administrative4

▸Reputation timeline

▸ Rating
5.0
▸ Reviews
1
▸ Rating distribution
sample of 1 / 1
  • 5★1
  • 4★0
  • 3★0
  • 2★0
  • 1★0

▸Voice of customer

No thematic analysis on file.

▸Google reviews

Showing 1 of 1 · avg 5.0★
▲ 1 positive (4–5★)◆ 0 neutral (3★)▼ 0 negative (1–2★)
▸ Praise · positive reviews
  • Brendan Holmes6/1/2020
    ★★★★★5.0
▸ Complaints · negative reviews
None in sample.

▸SEO signal

as of 7/8/2026
▸ Semrush rank
294,581
▸ Organic kw
2,517
▸ Organic traffic
5,594
▸ Traffic value / mo
$33K
▸ Paid kw
0
▸ Ranking profile
  • Top 319
  • 4–101
  • 11–200
  • 21–500
  • 51–1000
Top 3
19
Top 10
20
Avg position
1.6
Total demand / mo
38,890
Branded vs non-branded
15 branded · 5 non-branded
▸ Top ranking keywords
KeywordPosVolume
papercut727,100
managed print services34,400
applied innovationbrand12,400
applied workflow adjustmentsbrand31,600
applied innovationsbrand1880
future proofing2880
applied imagingbrand1390
outsource document scanning1320
applied innovation grand rapidsbrand1210
parts of computer printer1110
applied imaging grand rapidsbrand170
applied imaging solutions companybrand170
applied innovation distribution centerbrand170
applied innovation tampabrand170
applied innovation careersbrand170
applied innovation incbrand150
applied innovation southfieldbrand150
applied innovation southfield mibrand150
applied innovation.combrand150
applied innovation loginbrand150

▸Local MSPs · Grand Rapids

Top 12 by maturity

▸Decision-makers · 7

Peter Newman
Managing Director | Change Management and Innovation | Team Building | Leadership Training· VP Director
LinkedIn ▸
Ashley Wilson
Director· VP Director
LinkedIn ▸
John Lowery
CEO· C Suite
Grand Rapids, Michigan
LinkedIn ▸
Kennedy Thorben
Sales Support Coordinator· Entry
LinkedIn ▸
Mike Presnal
President· Head
LinkedIn ▸
Sheila McPherson
Corporate Sales Coordinator· Manager
LinkedIn ▸
Thomas Carter
Chief Executive Officer· C Suite
LinkedIn ▸
Last seen 7/6/2026 · signal integrity nominal