
Operating picture · measured 2026-09-03
86% of MSPs show no certification at all.
The security-washing finding, widened to the whole market.
86% No certification listed (33,666)At least one certification (5,685)
33,666 of all 39,351 in-scope active US MSP-family firms show no certification. as of 2026-09-03. The three-or-more count was last measured 2026-08-26 and was not re-run.
Limitations
- We have checked certifications on 20,139 of the 39,351 firms in scope, and an unchecked firm counts as zero here. 86% is therefore a floor on the disclosure gap, not a census of what firms hold.
- The three-or-more figure (1,369 firms, 4%) is from 2026-08-26 against a base of 33,792 and was not re-measured.
- We measure what a company lists publicly, not what it holds.
- Vendor certifications held by individual engineers but never published on the company site are not counted.
What to do with this
- Audit what your team already holds before buying anything new, most firms are under-publishing rather than under-certified.
- List certifications as text, not as badge images alone, so they are readable by search engines and by buyers on mobile.
Cite this
MSP Signal, "86% of MSPs show no certification at all.", measured 2026-09-03. https://mspsignal.com/msp-trends/certification-desert
More findings
7,100Microsoft 365 is named on 7,100 MSP sites, Azure on 3,648, AWS on 2,940, Cisco on 1,678.65%Two thirds of MSP blogs are abandoned.91%91% of US MSPs run a single office.1,988Half of all US MSPs sit in 237 cities. 1,988 towns have exactly one.
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