MSP SignalBETA
Company record · observed Oct 6, 2026 · confidence 67%
UnclaimedManaged service providerFounded 20247 staffLocal
AffinIT logo

AffinITIT service provider profile · Princeton, NJ

Your New IT Relationship™

Princeton, NJ · localaffinitmsp.com ↗(609) 469-6633
Ownership: IndependentPublic: NoTicker: ––Acquisition: ––Closed: ––
MSP score · confidence 67%
42.7OF 100
30-day change: –– · 1 of 4 change types in 180 days
National rank#32,634of 45,456 · top 72%
NJ#1,367of 1,813 · top 76%
Princeton#86of 115 · top 75%
Security headers FHosting CloudflareDomain 2 yrsNAICS 5415

MSP Signal ranks AffinIT #32,634 of 45,456 IT service providers nationally. AffinIT is a managed service provider in Princeton, NJ, founded 2024, with 7 staff. It offers Managed IT, Cloud Solutions, Cybersecurity.

Source: MSP Signal, AffinIT company profile, Oct 6, 2026, https://mspsignal.com/msp/affinit

01

Score breakdown

5 pillars · weighted · 42.7 / 100
Reputation30%
67/100
Lifted by more Google reviews and a higher rating.
Presence25%
54/100
Lifted by a stronger website and public profiles.
Credibility20%
8/100
Lifted by a fuller record: services, credentials, pricing.
Scale15%
34/100
Lifted by team size.
Momentum10%
25/100
Lifted by more kinds of change in 180 days.
How the score works
Weighted contribution · how 42.7 is builtscore × weight = points
42.7of 100 · 57.3 unearned
0255075100
PillarScore / 100WeightPoints
Reputation
×30%20.2
Presence
×25%13.5
Credibility
×20%1.6
Scale
×15%5.0
Momentum
×10%2.5
▲ Credibility yields the fewest points per weight, the pillar with the most headroom.
30-day score Δ–no comparable history
30-day rank Δ–no comparable history
Change types · 180 d1 / 4momentum 25
Local rivals · 25 mihow chosen
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790 IT service providers within 25 miBasemap © Esri, HERE, Garmin, OpenStreetMap contributors
Claim · free · local benchmarkPreview
rivals by score band · gap to nearest higher / lower · counts, locked rows are previews, not published facts
02

Signal feed

2 events · 26 wks ending Oct 7, 2026
Activity · returned samplelatest week: 1 event
Counts the returned sample; empty weeks do not prove complete monitoring coverage.
Oct 7, 2026
Security Posture ChangeSecurity Headers Grade: D to F
medium
Sep 7, 2026
Website changedtitle changed: 'Home | AffinIT | NJ Home About Us Affiliate Success Program ' -> 'AffinIT | Managed IT AI for Growing Businesses in New Jersey'; services added: compliance, copilot, cybersecurity, erp, managed it; services removed: endpoint, security awarenesssource: their website
recorded
Signal planSignal plan · full rival watch: every change at every nearby rival.See the Signal plan
03

Reputation

Google · 0 reviews
–
Listing: ––review velocity: ––
Star distribution: ––
What reviewers mention
––
Listings
––
Sentiment––
Hours––
Other sources · BBB: –– · Facebook rating: ––
04

Services and offer

from their site
Managed IT
CCloud Solutions
Cybersecurity
IT consulting
EEmail Security
Backup and disaster recovery
Help Desk
MMdr
PPatch Management
EEncryption
NNetwork management
FFirewall
Industries
HealthcareFinanceLegal
Availability
––
Guarantees
45 days to your first measurable AI win
Compliance
––
Works with
Microsoft 365Microsoft Copilot
Partners
Cisco
05

Web & search

MSPSIG.RPT search scan · technical record
Organic visits–/ month est.
Domain authority–/ 100
Top keywords · position
Organic keywords, top keywords, backlinks, referring domains and paid search: Signal plan. Owners see their own.
Website technology
Microsoft Office 365
▸ Open technical record · web maturity 77 / 100
Blog15/15
Socials5/10
Longevity0/10
Email Auth15/15
Site Depth10/10
Brand Assets5/5
unmeasured components: seo, reviews, pricing
Performance · SEO · Accessibility87 · 100 · 100
Email authSPF · DMARC p=quarantine
CDN––
HostingCloudflare
Blogactive
Subdomains3
Security headersF
06

Record & location

HQ
5 mi10 miHQMap of AffinIT headquarters in Princeton (approximate HQ area)Approximate HQ areaBasemap © Esri, HERE, Garmin, OpenStreetMap contributors
AffinIT website snapshot
Website
Location
116 Village Blvd #200, Princeton, NJ 08540
Founded
2024
Staff
7 staff · national median 10
Languages
––
Annual revenue
––
NAICS
5415, 54151, 541511, 541519
Also from
––
States served
––
Headcount change
––
07

People & hiring

11 tracked · 3 leaders
Staff by department
––
Hiring
0job postings in 90 days
Job postings: ––
Careers page ↗
08

Recognition, news & about

public sources
Awards & rankings
––
Peer mentions in 90 days: 9 · BBB: ––
In the news
Affinit, a fintech company that has been growing in the Indian market, will launch an initial public..
Aug 26, 2026 · 매일경제
Affinit (formerly Balance Hero), a fintech company that has been growing based in the Indian market
Aug 19, 2026 · 매일경제
Affinit raises 370 billion won valuation, targets IPO in first half 2026 - CHOSUNBIZ
Jan 4, 2026 · Chosunbiz
About––
Leadership
3 leaders named
0 joined and 0 left in 90 days
Service areas
New Jersey
Partner badge
––
09

What they say about themselves

site quotations · unconfirmed
Coverage

“From patching to onsite dispatch and managed detection, Device Services keep your hardware performing at its best, minimizing downtime and maximizing productivity.”

“From PC patching to onsite dispatch and managed detection, our Device Services are designed to keep your hardware performing at its best, minimizing downtime and maximizing productivity.”

“On-site help desk services are essential for your organization, providing a direct way to handle IT problems, reducing downtime, and boosting productivity and security.”

Response

“On-Site Help Desk Dispatch Technicians come to your location for in-person troubleshooting and emergency response, integrated with remote support and backed by service level agreements to reduce downtime.”

“Maintain a comprehensive inventory of all third-party software, run regular vendor security assessments, and develop specific incident response plans for supply chain compromises.”

“This service provides in-person troubleshooting, emergency response, remote support integration, and compliance with service level agreements.”

Availability

“Consider working with a managed service provider that can provide 24/7 monitoring and rapid incident response, expert support can make the difference between a blocked attack and a costly breach.”

up to three quotations per category
10

Frequently asked questions

reuses public facts · FAQ schema
Where is AffinIT located?

116 Village Blvd #200, Princeton, NJ 08540.

How many people work at AffinIT?

AffinIT has 7 staff.

What services does AffinIT offer?

Managed IT, Cloud Solutions, Cybersecurity, IT consulting, Email Security, Backup and disaster recovery, Help Desk, Mdr, Patch Management, Encryption, Network management, Firewall.

How does AffinIT rank among IT providers in Princeton?

#86 of 115 observed providers in Princeton; #32,634 of 45,456 nationally.

Is AffinIT claimed on MSP Signal?

Not claimed.

Claimed · not shown (unclaimed) · Verified data · conditional on field sources · Registered entity · conditional on legal-entity nameLast observed Oct 6, 2026 · Citation: AffinIT company profile · https://mspsignal.com/msp/affinit
Correct this recordClaim this company