MSP SignalBETA
Company record · observed Oct 23, 2026 · confidence 0.83
UnclaimedManaged service providerFounded 20056 staffLocal
Affinity Technology Group logo

Affinity Technology GroupIT service provider profile · Traverse City, MI

Traverse City, MI · localaffinitytc.com ↗(231) 492-0680
Ownership: IndependentPublic: NoTicker: not observedAcquisition: not observedClosed: not observed
MSP score · confidence 0.83
56.9OF 100
30-day change: not observed · No changes detected in the last 180 days.
National rank#9,900of 46,016 · top 22%
MI#265of 1,086 · top 25%
Traverse City#3of 12 · top 25%
Google 4.8★ (39)Organic ~174/moSecurity headers FHosting Google CloudDomain 13 yrsNAICS 541512

MSP Signal ranks Affinity Technology Group #9,900 of 46,016 IT service providers nationally. Affinity Technology Group is a managed service provider in Traverse City, MI, founded 2005, with 6 staff. It offers Managed IT, HIPAA Compliance, Cybersecurity.

Source: MSP Signal, Affinity Technology Group company profile, Oct 23, 2026, https://mspsignal.com/msp/affinity-technology-group

01

Score breakdown

5 pillars · weighted · 56.9 / 100
REPUTATION85PRESENCE68CREDIBILITY49SCALE31MOMENTUM0Local median overlay: not observed · how the score works
Weighted contribution · how 56.9 is builtscore × weight = points
56.9of 100 · 43.1 unearned
0255075100
PillarScore / 100WeightPoints
Reputation
×30%25.5
Presence
×25%16.9
Credibility
×20%9.8
Scale
×15%4.7
Momentum
×10%0.0
▲ Momentum yields the fewest points per weight, the pillar with the most headroom.
30-day score Δ–no comparable history
30-day rank Δ–no comparable history
Change types · 180 d0 / 4No changes detected in the last 180 days.
Local rivals · 25 mihow chosen
5 mi15 mi25 mi1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell3 providers in this cell3 providers in this cell3 providers in this cellAFFINITY TECHNOLOGY GROUPPROVIDERS PER CELL13
13 IT service providers within 25 miBasemap © Esri, HERE, Garmin, OpenStreetMap contributors
Claim · free · local benchmarkPreview
rivals by score band · gap to nearest higher / lower · counts, locked rows are previews, not published facts
02

Signal feed

no events returned

No changes detected in the last 180 days.

Signal planSignal plan · full rival watch: every change at every nearby rival.See the Signal plan
03

Reputation

Google · 39 reviews
4.8
Listing: Affinity Technology Group · Computer support and services · Maps ↗review velocity: 1 in the last 365 days
Distribution · listing sample of 39
2
1★
0
2★
0
3★
0
4★
37
5★
4–5★ 37 · 94.9% 3★ 0 · 0.0% 1–2★ 2 · 5.1%, not the same population as the 39 reviews
What reviewers mention
Friendly Team12
Quick Response5
Responsive Team2
Upgrading2
Software3
Expertise2
Project2
Office8
Company3
Listings
not observed
SentimentPositive
HoursMon–Thu 7:30 AM to 5 PM · Fri 7:30 AM to 4 PM · Sat–Sun closed
Other sources · BBB: not observed · Facebook rating: not observed
From their Google profile

Your Friendly IT Ninjas Our team has been providing quality, comprehensive IT support to the Northern and Central Michigan community since its inception. Managing Director and Master IT Ninja Ben Blissett embodies the philosophy of offering top-notch customer service and a best-in-class technology experience with applicable IT solutions, always with an optimistic approach and a genuine smile. Affinity is the only "we still send humans on location" partner in the regional healthcare and business IT community, serving as the fun, energetic catalyst between technology and the end user and delivering a true affinity for an all-in-one-place customer experience and unsurpassed customer satisfaction. Give us a try - you'll be glad you did!

04

Services and offer

from their site
Managed IT
HHIPAA Compliance
Cybersecurity
NNetwork management
VVoIP
HHardware Solutions
CCloud Computing
IT consulting
Industries
DentalHealthcareManufacturingNonprofitRetailGovernmentEducationProfessional Services
Availability
No 24/7 claim on their site
Guarantees
not observed
Compliance
HIPAA
Works with
not observed
Partners
not observed
05

Web & search

MSPSIG.RPT search scan · technical record
Organic visits~174/ month est.
Domain authority–/ 100
Top keywords · position
Organic keywords, top keywords, backlinks, referring domains and paid search: Signal plan. Owners see their own.
Website technology
AioseoBitdefenderBootstrapCaptchaCloudflare Rocket LoaderDentrixEaglesoftGodaddy DomainsGodaddy HostingGoogle AnalyticsGoogle Analytics 4Google Business Profile
▸ Open technical record · web maturity 68 / 100
SEO8/15
Pricing0/10
Reviews10/10
Socials10/10
Longevity10/10
Email Auth15/15
Site Depth0/10
Brand Assets5/5
unmeasured components: blog
Performance · SEO · Accessibility57 · 85 · 76
Email authSPF · DKIM · DMARC p=none
CDNnot observed
HostingGoogle Cloud
Blognot observed
Subdomains10
Security headersF
06

Record & location

HQ
5 mi10 miHQMap of Affinity Technology Group headquarters in Traverse CityHeadquartersBasemap © Esri, HERE, Garmin, OpenStreetMap contributors
Affinity Technology Group website snapshot
Website
Location
735 S Garfield Ave, Traverse City, MI 49686
Founded
2005
Staff
6 staff · national median 10
Languages
English
Annual revenue
$1M to $10M · range · exact estimate on the Signal plan
NAICS
541512, 541513
Also from
not observed
States served
not observed
07

People & hiring

1 tracked · 1 leaders
Staff by department
Information Technology
5
Support
1
Consulting
1
Hiring
0job postings in 90 days
Job postings: not observed
08

Recognition, news & about

public sources
Awards & rankings
not observed
Peer mentions in 90 days: 0 · BBB: not observed
In the news
not observed
Aboutnot observed
Leadership
1 leader named
0 joined and 0 left in 90 days
Service areas
not observed
Partner badge
not observed
09

What they say about themselves

site quotations · unconfirmed
Longevity

“We've worked with them for over four years now and intend to continue for another four years." Cathy Carter, RN, MS, CPNP Kids Creek Children’s Clinic "I could not be more impressed by this IT company.”

“With over 25 years’ experience in IT support, everything from computer repair to network engineering to technical writing to web development, I took the leap in 2005 to take a shot at my own thing.”

Compliance

“From HIPAA-compliant solutions to everyday tech support , we bring friendly service, fast response times, and real results to medical, dental, and small business clients alike.”

“We handle everything from EHR integration and paperless workflows to HIPAA-compliant data protection and disaster recovery, so your team can focus on patients, not tech headaches.”

up to three quotations per category
10

Frequently asked questions

reuses public facts · FAQ schema
Where is Affinity Technology Group located?

735 S Garfield Ave, Traverse City, MI 49686.

How many people work at Affinity Technology Group?

Affinity Technology Group has 6 staff.

What services does Affinity Technology Group offer?

Managed IT, HIPAA Compliance, Cybersecurity, Network management, VoIP, Hardware Solutions, Cloud Computing, IT consulting.

What compliance frameworks does Affinity Technology Group serve?

HIPAA.

How does Affinity Technology Group rank among IT providers in Traverse City?

#3 of 12 observed providers in Traverse City; #9,900 of 46,016 nationally.

Is Affinity Technology Group claimed on MSP Signal?

Not claimed.

Claimed · not shown (unclaimed) · Verified data · conditional on field sources · Registered entity · conditional on legal-entity nameLast observed Oct 23, 2026 · Citation: Affinity Technology Group company profile · https://mspsignal.com/msp/affinity-technology-group
Correct this recordClaim this company