Company record · observed Oct 11, 2026 · confidence 67%

UnclaimedIT consultingFounded 20205 staffLocal

Automation TheoryIT service provider profile · Jefferson, WI

MSP Tool Maintenance and Security

Jefferson, WI · localautomationtheory.com ↗(920) 541-6113

Ownership: IndependentPublic: NoTicker: ––Acquisition: ––Closed: ––

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MSP score · confidence 67%

30-day change: –– · 1 of 4 change types in 180 days

National rank#15,663of 45,502 · top 35%

WI#249of 609 · top 41%

Jefferson#1of 1 · top 100%

Security headers FHosting DigitaloceanDomain 10 yrsNAICS 5415

MSP Signal ranks Automation Theory #15,663 of 45,502 IT service providers nationally. Automation Theory is an IT service provider in Jefferson, WI, founded 2020, with 5 staff. It offers MSP Tool Maintenance, Security Consulting, Database Tuning.

Source: MSP Signal, Automation Theory company profile, Oct 11, 2026, https://mspsignal.com/msp/automation-theory

Score breakdown

5 pillars · weighted · 52.3 / 100

Reputation30%

67/100

Lifted by more Google reviews and a higher rating.

Presence25%

70/100

Lifted by a stronger website and public profiles.

Credibility20%

39/100

Lifted by a fuller record: services, credentials, pricing.

Scale15%

29/100

Lifted by team size.

Momentum10%

25/100

Lifted by more kinds of change in 180 days.

How the score works

Weighted contribution · how 52.3 is builtscore × weight = points

52.3of 100 · 47.7 unearned

0255075100

PillarScore / 100WeightPoints

Reputation

×30%20.2

Presence

×25%17.5

Credibility

×20%7.8

Scale

×15%4.3

Momentum

×10%2.5

▲ Momentum yields the fewest points per weight, the pillar with the most headroom.

30-day score Δ–no comparable history

30-day rank Δ–no comparable history

Change types · 180 d1 / 4momentum 25

Local rivals · 25 mihow chosen

29 IT service providers within 25 miBasemap © Esri, HERE, Garmin, OpenStreetMap contributors

Claim · free · local benchmarkPreview

rivals by score band · gap to nearest higher / lower · counts, locked rows are previews, not published facts

Signal feed

1 events · 26 wks ending Oct 12, 2026

Activity · returned samplelatest week: 1 event

Counts the returned sample; empty weeks do not prove complete monitoring coverage.

Oct 12, 2026

Security Posture ChangeSecurity Headers Grade: D to F

medium

Signal planSignal plan · full rival watch: every change at every nearby rival.See the Signal plan

Reputation

Google · 0 reviews

–

Listing: ––review velocity: ––

Star distribution: ––

What reviewers mention

––

Listings

––

Sentiment––

Hours––

Other sources · BBB: –– · Facebook rating: ––

Services and offer

from their site

MMSP Tool Maintenance

SSecurity Consulting

DDatabase Tuning

RReverse Proxy

WWaf

SServer Migration

SSecurity Scanning

Industries

––

Availability

––

Guarantees

––

Compliance

––

Works with

––

Partners

––

Web & search

MSPSIG.RPT search scan · technical record

Organic visits–/ month est.

Domain authority–/ 100

Top keywords · position

Organic keywords, top keywords, backlinks, referring domains and paid search: Signal plan. Owners see their own.

Website technology

Google AppsMicrosoft Office 365

▸ Open technical record · web maturity 100 / 100

Blog15/15

Socials10/10

Longevity10/10

Email Auth15/15

Site Depth10/10

Brand Assets5/5

unmeasured components: seo, reviews, pricing

Performance · SEO · Accessibility65 · 85 · 81

Email authSPF · DMARC p=none

CDNNone

HostingDigitalocean

Blogactive

Subdomains1

Security headersF

Record & location

Approximate HQ areaBasemap © Esri, HERE, Garmin, OpenStreetMap contributors

Automation Theory website snapshot — Website

Location

148 E Milwaukee St # 1025, Jefferson, WI 53549

Founded

2020

Staff

5 staff · national median 10

Languages

––

Annual revenue

$1M to $10M · range · exact estimate on the Signal plan

NAICS

5415, 54151, 541511, 541519

Also from

––

States served

––

Headcount change

––

People & hiring

7 tracked · 1 leaders

Staff by department

––

Hiring

0job postings in 90 days

Job postings: ––

Recognition, news & about

public sources

Awards & rankings

––

Peer mentions in 90 days: 0 · BBB: ––

In the news

––

About––

Leadership

1 leader named

0 joined and 0 left in 90 days

names, titles and people moves on the Signal plan

Service areas

––

Partner badge

––

What they say about themselves

site quotations · unconfirmed

Longevity

“It stopped receiving security updates, and for security and insurance/compliance reasons, your MySQL instance for ConnectWise Automate should have been upgraded from MySQL 5.7 a couple of years ago.”

“That was actually 3 years after the end-of-life date for MySQL 5.5, which was December 21st, 2018.”

Compliance

“For any MSP operating under a compliance framework (ISO 27001, SOC 2, etc.), addressing EoL software versions will be required.”

up to three quotations per category

Frequently asked questions

reuses public facts · FAQ schema

Where is Automation Theory located?

148 E Milwaukee St # 1025, Jefferson, WI 53549.

How many people work at Automation Theory?

Automation Theory has 5 staff.

What services does Automation Theory offer?

MSP Tool Maintenance, Security Consulting, Database Tuning, Reverse Proxy, Waf, Server Migration, Security Scanning.

How does Automation Theory rank among IT providers in Jefferson?

#1 of 1 observed providers in Jefferson; #15,663 of 45,502 nationally.

Is Automation Theory claimed on MSP Signal?

Not claimed.

Claimed · not shown (unclaimed) · Verified data · conditional on field sources · Registered entity · conditional on legal-entity nameLast observed Oct 11, 2026 · Citation: Automation Theory company profile · https://mspsignal.com/msp/automation-theory

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