Company record · observed Oct 5, 2026 · confidence 67%
MSP Signal ranks CoffeeTree Group - IT Advisory and Transformation #18,429 of 45,545 IT service providers nationally. CoffeeTree Group - IT Advisory and Transformation is an IT service provider in Troy, MI, founded 2016, with 65 staff. It offers IT Advisory, IT consulting, Managed IT.
Source: MSP Signal, CoffeeTree Group - IT Advisory and Transformation company profile, Oct 5, 2026, https://mspsignal.com/msp/coffeetree-group
01
Score breakdown
5 pillars · weighted · 50.4 / 100Reputation30%
67/100
Lifted by more Google reviews and a higher rating.Presence25%
44/100
Lifted by a stronger website and public profiles.Credibility20%
34/100
Lifted by a fuller record: services, credentials, pricing.Scale15%
67/100
Lifted by team size.Momentum10%
25/100
Lifted by more kinds of change in 180 days.Weighted contribution · how 50.4 is builtscore × weight = points
50.4of 100 · 49.6 unearned
0255075100
PillarScore / 100WeightPoints
Reputation
×30%20.2
Presence
×25%10.9
Credibility
×20%6.7
Scale
×15%10.1
Momentum
×10%2.5
30-day score Δ–no comparable history
30-day rank Δ–no comparable history
Change types · 180 d1 / 4momentum 25
Local rivals · 25 mihow chosen
450 IT service providers within 25 miBasemap © Esri, HERE, Garmin, OpenStreetMap contributors
Claim · free · local benchmarkPreview
rivals by score band · gap to nearest higher / lower · counts, locked rows are previews, not published facts02
Signal feed
2 events · 26 wks ending Oct 5, 2026Activity · returned samplelatest week: 1 event
Counts the returned sample; empty weeks do not prove complete monitoring coverage.
Oct 5, 2026
Security Posture ChangeSecurity Headers Grade: F to B
mediumSep 21, 2026
Website changedtitle changed: 'CoffeeTree Group IT Advisory Transformation | Get Expert IT ' -> 'CoffeeTree Group IT Advisory Transformation | Get Expert IT 'source: their website
recorded03
Reputation
Google · 0 reviews–
Star distribution: ––Listing: ––review velocity: ––
What reviewers mention
––
Listings
––
Sentiment––
Hours––
04
Services and offer
from their siteIIT Advisory
IT consulting
Managed IT
IInterim CIO CTO Placement
OOperations Center
OOnsite Field Service
Cybersecurity
TTechnology Implementation
Industries
ManufacturingConvenience RetailFuelGroceryQuick Serve RestaurantAutomotivePublic SectorEducation
Availability
––
Guarantees
––
Compliance
––
Works with
––
Partners
––
05
Web & search
MSPSIG.RPT search scan · technical recordOrganic visits~200/ month est.
Domain authority–/ 100
Top keywords · position
Organic keywords, top keywords, backlinks, referring domains and paid search: Signal plan. Owners see their own.
Website technology
AICart FunctionalityCisco MerakiGoogle AnalyticsGoogle Analytics 4Google Cloud Recaptcha EnterpriseGoogle Font APIGoogle Search ConsoleGoogle Tag ManagerHstsMagento 2Magento Open Source
▸ Open technical record · web maturity 50 / 100
SEO0/15
Blog0/15
Socials5/10
Longevity5/10
Email Auth15/15
Site Depth10/10
Brand Assets5/5
unmeasured components: reviews, pricingPerformance · SEO · Accessibility53 · 100 · 100
Email authSPF · DKIM · DMARC p=none
CDN––
HostingSquarespace
Blognone
Subdomains2
Security headersB
06
Record & location
HQLocation
100 W Big Beaver Rd
Founded
2016
Staff
65 staff · national median 10
Languages
––
Annual revenue
$1M to $10M · range · exact estimate on the Signal plan
NAICS
541512, 541519, 541611
Also from
––
States served
––
Headcount change
07
People & hiring
25 tracked · 1 leadersStaff by department
Information Technology
13
Support
10
Operations
5
Engineering
5
Sales
2
Entrepreneurship
2
Finance
1
Marketing
1
08
Recognition, news & about
public sourcesAbout––
Leadership
1 leader named
0 joined and 0 left in 90 days
Service areas
––
Partner badge
––
09
What they say about themselves
site quotations · unconfirmedCoverage
up to three quotations per category“Onsite Field Services : Deploy experienced technicians for installations, repairs, upgrades, technology refreshes, and multi-site projects.”
10
Frequently asked questions
reuses public facts · FAQ schemaWhere is CoffeeTree Group - IT Advisory and Transformation located?
100 W Big Beaver Rd.
How many people work at CoffeeTree Group - IT Advisory and Transformation?
CoffeeTree Group - IT Advisory and Transformation has 65 staff.
What services does CoffeeTree Group - IT Advisory and Transformation offer?
IT Advisory, IT consulting, Managed IT, Interim CIO CTO Placement, Operations Center, Onsite Field Service, Cybersecurity, Technology Implementation.
How does CoffeeTree Group - IT Advisory and Transformation rank among IT providers in Troy?
#40 of 84 observed providers in Troy; #18,429 of 45,545 nationally.
Is CoffeeTree Group - IT Advisory and Transformation claimed on MSP Signal?
Not claimed.
Claimed · not shown (unclaimed) · Verified data · conditional on field sources · Registered entity · conditional on legal-entity nameLast observed Oct 5, 2026 · Citation: CoffeeTree Group - IT Advisory and Transformation company profile · https://mspsignal.com/msp/coffeetree-group