MSP SignalBETA
Company record · observed Sep 25, 2026 · confidence 100%
UnclaimedIT consultingFounded 198554 staffLocal
CounterTrade Products, Inc. logo

CounterTrade Products, Inc.IT service provider profile · Arvada, CO

Ownership: IndependentPublic: NoTicker: ––Acquisition: ––Closed: ––
MSP score · confidence 100%
59.3OF 100
30-day change: –– · 1 of 4 change types in 180 days
National rank#7,590of 45,502 · top 17%
CO#189of 1,060 · top 18%
Arvada#6of 15 · top 40%
Google 4.2★ (6)Organic ~398/moSecurity headers BDomain 30 yrsNAICS 541512

MSP Signal ranks CounterTrade Products, Inc. #7,590 of 45,502 IT service providers nationally. CounterTrade Products, Inc. is an IT service provider in Arvada, CO, founded 1985, with 54 staff. It offers Cloud migration.

Source: MSP Signal, CounterTrade Products, Inc. company profile, Sep 25, 2026, https://mspsignal.com/msp/countertrade

01

Score breakdown

5 pillars · weighted · 59.3 / 100
Reputation30%
67/100
Lifted by more Google reviews and a higher rating.
Presence25%
65/100
Lifted by a stronger website and public profiles.
Credibility20%
54/100
Lifted by a fuller record: services, credentials, pricing.
Scale15%
65/100
Lifted by team size.
Momentum10%
25/100
Lifted by more kinds of change in 180 days.
How the score works
Weighted contribution · how 59.3 is builtscore × weight = points
59.3of 100 · 40.7 unearned
0255075100
PillarScore / 100WeightPoints
Reputation
×30%20.2
Presence
×25%16.1
Credibility
×20%10.8
Scale
×15%9.7
Momentum
×10%2.5
▲ Momentum yields the fewest points per weight, the pillar with the most headroom.
30-day score Δ–no comparable history
30-day rank Δ–no comparable history
Change types · 180 d1 / 4momentum 25
Local rivals · 25 mihow chosen
5 mi15 mi25 mi1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell3 providers in this cell3 providers in this cell3 providers in this cell3 providers in this cell3 providers in this cell3 providers in this cell3 providers in this cell3 providers in this cell4 providers in this cell4 providers in this cell4 providers in this cell5 providers in this cell5 providers in this cell6 providers in this cell6 providers in this cell6 providers in this cell6 providers in this cell7 providers in this cell8 providers in this cell9 providers in this cell9 providers in this cell9 providers in this cell11 providers in this cell11 providers in this cell17 providers in this cell17 providers in this cell20 providers in this cell26 providers in this cell28 providers in this cell28 providers in this cell150 providers in this cellCOUNTERTRADE PRODUCTS, INCPROVIDERS PER CELL1150
505 IT service providers within 25 miBasemap © Esri, HERE, Garmin, OpenStreetMap contributors
Claim · free · local benchmarkPreview
rivals by score band · gap to nearest higher / lower · counts, locked rows are previews, not published facts
02

Signal feed

1 events · 26 wks ending Sep 3, 2026
Activity · returned samplelatest week: 1 event
Counts the returned sample; empty weeks do not prove complete monitoring coverage.
Sep 3, 2026
Vendor Tier ChangeVendor Partner Tiers: 1 items to 2 items
large
Signal planSignal plan · full rival watch: every change at every nearby rival.See the Signal plan
03

Reputation

Google · 6 reviews
4.2
Listing: ––review velocity: 1 in the last 365 days
Star distribution: ––
What reviewers mention
––
Listings
––
Sentiment––
Hours––
Other sources · BBB: A+ · Facebook rating: ––
04

Services and offer

from their site
CCloud migration
Industries
EducationFinanceGovernment
Availability
No 24/7 claim on their site
Guarantees
––
Compliance
CMMC
Works with
––
Partners
Cisco · Legacy Select IntegratorVeeam · Silver Value-Added Reseller
05

Web & search

MSPSIG.RPT search scan · technical record
Organic visits~398/ month est.
Domain authority25/ 100
Top keywords · position
Organic keywords, top keywords, backlinks, referring domains and paid search: Signal plan. Owners see their own.
Website technology
UptimerobotGoogle Font APISparkpostApacheWordpress.orgAndroidMicroOracle CloudMobile FriendlySlackAvayaRecaptcha
▸ Open technical record · web maturity 60 / 100
SEO15/15
Blog0/15
Pricing0/10
Reviews0/10
Socials10/10
Longevity10/10
Email Auth15/15
Site Depth5/10
Brand Assets5/5
unmeasured components: none
Performance · SEO · Accessibility64 · 77 · 88
Email authSPF · DKIM · DMARC p=quarantine
CDNCloudflare
Hosting––
Blognone
Subdomains60
Security headersB
06

Record & location

HQ
5 mi10 miHQMap of CounterTrade Products, Inc. headquarters in Arvada (approximate HQ area)Approximate HQ areaBasemap © Esri, HERE, Garmin, OpenStreetMap contributors
CounterTrade Products, Inc. website snapshot
Website
Location
7585 West 66th Avenue
Founded
1985
Staff
54 staff · national median 10
Languages
––
Annual revenue
$1M to $10M · range · exact estimate on the Signal plan
NAICS
541512, 423430
Also from
––
States served
CO, FL, NM, TX, VA
07

People & hiring

6 tracked · 6 leaders
Staff by department
Sales
18
Information Technology
7
Consulting
4
Engineering
3
Finance
2
Operations
2
Business Development
2
Support
1
Hiring
Job postings: ––
08

Recognition, news & about

public sources
Awards & rankings
––
Peer mentions in 90 days: 0 · BBB: A+
In the news
––
About

In their own wordsCounterTrade Products, Inc. is a certified woman-owned small business established in 1985, providing comprehensive IT solutions for federal, state, local, education, and commercial markets. Based in Arvada, Colorado, the company is committed to financial stability and exceptional customer service, guided by the "Golden Rule." With certifications such as ISO 9001:2015 and ISO/IEC 20243:2023, CounterTrade recently celebrated its 40th anniversary with a logo redesign that reflects its legacy and dedication to core values. The company offers a wide range of customized technology solutions, including hardware, software, network integration, IT security, and digital forensics. CounterTrade features over 1 million IT products in its catalog, providing instant quotes and customized e-procurement platforms. It partners with industry leaders like Dell EMC, HP, Microsoft, and Cisco to enhance productivity and reduce costs. CounterTrade serves various markets, including federal contracts and long-term agreements in the SLED sector, positioning itself as a trusted advisor for tailored IT recommendations.

MSPSIG.MEMO · summary from public sourcesCounterTrade has spent roughly three decades navigating Colorado's IT landscape, building institutional knowledge across education, finance, and government sectors. That span of time, through market shifts, technology transitions, and shifting client needs, accumulates into judgment about what actually works. The Arvada firm handles cloud migration projects for organizations where continuity and careful planning matter most. With a team of 50 to 99 people, CounterTrade operates at a scale that allows both depth of expertise and sustained client relationships.
Leadership
6 leaders named
0 joined and 0 left in 90 days
Service areas
––
Partner badge
––
09

What they say about themselves

site quotations · unconfirmed
Site quotations: ––up to three quotations per category
10

Frequently asked questions

reuses public facts · FAQ schema
Where is CounterTrade Products, Inc. located?

7585 West 66th Avenue.

How many people work at CounterTrade Products, Inc.?

CounterTrade Products, Inc. has 54 staff.

What services does CounterTrade Products, Inc. offer?

Cloud migration.

What compliance frameworks does CounterTrade Products, Inc. serve?

CMMC.

How does CounterTrade Products, Inc. rank among IT providers in Arvada?

#6 of 15 observed providers in Arvada; #7,590 of 45,502 nationally.

Is CounterTrade Products, Inc. claimed on MSP Signal?

Not claimed.

Claimed · not shown (unclaimed) · Verified data · conditional on field sources · Registered entity · conditional on legal-entity nameLast observed Sep 25, 2026 · Citation: CounterTrade Products, Inc. company profile · https://mspsignal.com/msp/countertrade
Correct this recordClaim this company