MSP SignalBETA
Company record · observed Oct 13, 2026 · confidence 67%
UnclaimedIT consultingFounded 20197 staffLocal
HONEST Security logo

HONEST SecurityIT service provider profile · Traverse City, MI

Traverse City, MI · localhonestsec.com ↗(601) 633-1337
Ownership: IndependentPublic: NoTicker: ––Acquisition: ––Closed: ––
MSP score · confidence 67%
38.3OF 100
30-day change: –– · No changes detected in the last 180 days.
National rank#39,024of 45,502 · top 86%
MI#936of 1,125 · top 84%
Traverse City#10of 12 · top 84%
Google 5.0★ (2)Organic ~0/moSecurity headers FHosting DigitaloceanDomain 7 yrs

MSP Signal ranks HONEST Security #39,024 of 45,502 IT service providers nationally. HONEST Security is an IT service provider in Traverse City, MI, founded 2019, with 7 staff. It offers Cybersecurity, vCIO.

Source: MSP Signal, HONEST Security company profile, Oct 13, 2026, https://mspsignal.com/msp/honest-security

01

Score breakdown

5 pillars · weighted · 38.3 / 100
Reputation30%
74/100
Lifted by more Google reviews and a higher rating.
Presence25%
28/100
Lifted by a stronger website and public profiles.
Credibility20%
21/100
Lifted by a fuller record: services, credentials, pricing.
Scale15%
34/100
Lifted by team size.
Momentum10%
0/100
Lifted by more kinds of change in 180 days.
How the score works
Weighted contribution · how 38.3 is builtscore × weight = points
38.3of 100 · 61.7 unearned
0255075100
PillarScore / 100WeightPoints
Reputation
×30%22.1
Presence
×25%7.0
Credibility
×20%4.3
Scale
×15%5.0
Momentum
×10%0.0
▲ Momentum yields the fewest points per weight, the pillar with the most headroom.
30-day score Δ–no comparable history
30-day rank Δ–no comparable history
Change types · 180 d0 / 4No changes detected in the last 180 days.
Local rivals · 25 mihow chosen
5 mi15 mi25 mi16 providers in this cellHONEST SECURITYPROVIDERS PER CELL116
16 IT service providers within 25 miBasemap © Esri, HERE, Garmin, OpenStreetMap contributors
Claim · free · local benchmarkPreview
rivals by score band · gap to nearest higher / lower · counts, locked rows are previews, not published facts
02

Signal feed

1 events · 26 wks ending Aug 7, 2026
Activity · returned samplelatest week: 1 event
Counts the returned sample; empty weeks do not prove complete monitoring coverage.
Aug 7, 2026
Website changedservices added: erpsource: their website
recorded
Signal planSignal plan · full rival watch: every change at every nearby rival.See the Signal plan
03

Reputation

Google · 2 reviews
5.0
Listing: HONEST Security · Computer security service · Maps ↗review velocity: 0 in the last 365 days
Distribution · listing sample of 2
0
1★
0
2★
0
3★
0
4★
2
5★
4–5★ 2 · 100.0% 3★ 0 · 0.0% 1–2★ 0 · 0.0%, not the same population as the 2 reviews
What reviewers mention
––
Listings
––
Sentiment––
Hours––
Other sources · BBB: –– · Facebook rating: ––
From their Google profile

HONEST Security is an information security company residing in Michigan’s very own slice of paradise, the one-and-only Traverse City. While newly founded in 2019, our team of ninja warriors have been hacking the planet for fun since the 1990s and have been professionally breaking software and systems since the 2000s. We leverage our field proven methodology and threat-centric perspective to conduct high caliber security research and to strengthen our clients’ security posture by identifying, analyzing, and remediating vulnerabilities before they can be exploited.

04

Services and offer

from their site
Cybersecurity
vvCIO
Industries
EducationFinanceHealthcare
Availability
––
Guarantees
––
Compliance
––
Works with
––
Partners
––
05

Web & search

MSPSIG.RPT search scan · technical record
Organic visits~0/ month est.
Domain authority–/ 100
Top keywords · position
Organic keywords, top keywords, backlinks, referring domains and paid search: Signal plan. Owners see their own.
Website technology
Apache Http ServerCloud FlareDebianDigital OceanGoogle AnalyticsGoogle AppsMailchimpRecaptchaStripe
▸ Open technical record · web maturity 35 / 100
SEO0/15
Pricing0/10
Reviews0/10
Socials10/10
Longevity5/10
Email Auth5/15
Site Depth5/10
Brand Assets5/5
unmeasured components: blog
Performance · SEO · Accessibility60 · 100 · 83
Email authSPF
CDNNone
HostingDigitalocean
Blog––
Subdomains2
Security headersF
06

Record & location

HQ
5 mi10 miHQMap of HONEST Security headquarters in Traverse CityHeadquartersBasemap © Esri, HERE, Garmin, OpenStreetMap contributors
HONEST Security website snapshot
Website
Location
1756 Barlow Street
Founded
2019
Staff
7 staff · national median 10
Languages
––
Annual revenue
$1M to $10M · range · exact estimate on the Signal plan
NAICS
––
Also from
––
States served
MI
07

People & hiring

8 tracked · 0 leaders
Staff by department
––
Hiring
0job postings in 90 days
Job postings: ––
08

Recognition, news & about

public sources
Awards & rankings
––
Peer mentions in 90 days: 0 · BBB: ––
In the news
––
About––
Leadership
––
0 joined and 0 left in 90 days
Service areas
––
Partner badge
––
09

What they say about themselves

site quotations · unconfirmed
Site quotations: ––up to three quotations per category
10

Frequently asked questions

reuses public facts · FAQ schema
Where is HONEST Security located?

1756 Barlow Street.

How many people work at HONEST Security?

HONEST Security has 7 staff.

What services does HONEST Security offer?

Cybersecurity, vCIO.

How does HONEST Security rank among IT providers in Traverse City?

#10 of 12 observed providers in Traverse City; #39,024 of 45,502 nationally.

Is HONEST Security claimed on MSP Signal?

Not claimed.

Claimed · not shown (unclaimed) · Verified data · conditional on field sources · Registered entity · conditional on legal-entity nameLast observed Oct 13, 2026 · Citation: HONEST Security company profile · https://mspsignal.com/msp/honest-security
Correct this recordClaim this company