Company record · observed Oct 3, 2026 · confidence 83%
MSP Signal ranks Insight BTR, Inc #25,548 of 45,502 IT service providers nationally. Insight BTR, Inc is a managed service provider in Madison, WI, founded 2011, with 5 staff. It offers Network Administration, Managed IT, System Upgrades.
Source: MSP Signal, Insight BTR, Inc company profile, Oct 3, 2026, https://mspsignal.com/msp/insight-btr-inc
01
Score breakdown
5 pillars · weighted · 46.3 / 100Reputation30%
71/100
Lifted by more Google reviews and a higher rating.Presence25%
37/100
Lifted by a stronger website and public profiles.Credibility20%
45/100
Lifted by a fuller record: services, credentials, pricing.Scale15%
29/100
Lifted by team size.Momentum10%
25/100
Lifted by more kinds of change in 180 days.Weighted contribution · how 46.3 is builtscore × weight = points
46.3of 100 · 53.7 unearned
0255075100
PillarScore / 100WeightPoints
Reputation
×30%21.3
Presence
×25%9.2
Credibility
×20%9.0
Scale
×15%4.3
Momentum
×10%2.5
30-day score Δ–no comparable history
30-day rank Δ–no comparable history
Change types · 180 d1 / 4momentum 25
Local rivals · 25 mihow chosen
108 IT service providers within 25 miBasemap © Esri, HERE, Garmin, OpenStreetMap contributors
Claim · free · local benchmarkPreview
rivals by score band · gap to nearest higher / lower · counts, locked rows are previews, not published facts02
Signal feed
2 events · 26 wks ending Sep 25, 2026Activity · returned samplelatest week: 1 event
Counts the returned sample; empty weeks do not prove complete monitoring coverage.
Sep 25, 2026
Security Posture ChangeSecurity Headers Grade: C to D
mediumAug 5, 2026
Website changedtitle changed: 'IT Consultants Services | Madison, WI Experienced. Responsiv' -> 'Outlook Domain\user name: Password: Show password sign in Ou'; services removed: backup, disaster recovery, managed it, networksource: their website
recorded03
Reputation
Google · 1 reviews · 1 listings5.0
Listing: Insight BTR · Computer support and services · Maps ↗review velocity: 0 in the last 365 days
Distribution · listing sample of 14–5★ 1 · 100.0% 3★ 0 · 0.0% 1–2★ 0 · 0.0%, not the same population as the 1 reviews
01★
02★
03★
04★
15★
What reviewers mention
––
Listings
Insight BTR5.0 · 1
Sentiment––
HoursMon–Fri 8 AM to 5 PM · Sat–Sun closed
From their Google profile
Helping small to midsize businesses maximize efficiency while saving time and money on IT.
04
Services and offer
from their siteNNetwork Administration
Managed IT
SSystem Upgrades
RRansomware Protection
DDisaster Recovery
CCloud Integration
IT consulting
Industries
––
Availability
No 24/7 claim on their site
Guarantees
––
Compliance
––
Works with
Acronis
Partners
Cisco
05
Web & search
MSPSIG.RPT search scan · technical recordOrganic visits~0/ month est.
Domain authority–/ 100
Top keywords · position
Organic keywords, top keywords, backlinks, referring domains and paid search: Signal plan. Owners see their own.
Website technology
AioseoAll In One SEOCalendlyCalendly For SalesCisco CollaborationCisco Webex TeamsCisco Webex Control HubDrupalDuo SecurityElementorFacebook CommentsFont Awesome
▸ Open technical record · web maturity 40 / 100
SEO0/15
Blog0/15
Pricing0/10
Reviews0/10
Socials10/10
Longevity10/10
Email Auth5/15
Site Depth10/10
Brand Assets5/5
unmeasured components: nonePerformance · SEO · Accessibility96 · 50 · 82
Email authSPF
CDN––
HostingMicrosoft Iis/10.0
Blogdormant
Subdomains4
Security headersD
06
Record & location
HQLocation
2702 International Ln Ste 100, Madison, WI 53704
Founded
2011
Staff
5 staff · national median 10
Languages
English
Annual revenue
$1M to $10M · range · exact estimate on the Signal plan
NAICS
54151
Also from
––
States served
––
Headcount change
07
People & hiring
8 tracked · 3 leadersStaff by department
Support
2
Information Technology
1
Hiring · 0 open roles
Job postings: ––
08
Recognition, news & about
public sourcesAbout––
Leadership
3 leaders named
0 joined and 0 left in 90 days
Service areas
Dane CountySouth Central Wisconsin
Partner badge
––
09
What they say about themselves
site quotations · unconfirmedLongevity
“Facebook Linkedin EXPERIENCED Our technicians have over 70 years of combined experience in a wide variety of technologies.”
Certification
up to three quotations per category“Regular, professional management of your systems and networks by Certified & Experienced engineers.”
10
Frequently asked questions
reuses public facts · FAQ schemaWhere is Insight BTR, Inc located?
2702 International Ln Ste 100, Madison, WI 53704.
How many people work at Insight BTR, Inc?
Insight BTR, Inc has 5 staff.
What services does Insight BTR, Inc offer?
Network Administration, Managed IT, System Upgrades, Ransomware Protection, Disaster Recovery, Cloud Integration, IT consulting.
How does Insight BTR, Inc rank among IT providers in Madison?
#56 of 87 observed providers in Madison; #25,548 of 45,502 nationally.
Is Insight BTR, Inc claimed on MSP Signal?
Not claimed.
Claimed · not shown (unclaimed) · Verified data · conditional on field sources · Registered entity · conditional on legal-entity nameLast observed Oct 3, 2026 · Citation: Insight BTR, Inc company profile · https://mspsignal.com/msp/insight-btr-inc