MSP SignalBETA
Company record · observed Oct 9, 2026 · confidence 67%
UnclaimedIT service providerFounded 1905

M Spinello & Son Locksmiths Safe & Security ExpertsIT service provider profile · Rockford, IL

Residential & Commercial Security Experts: No Monthly Fees

Ownership: ––Public: ––Ticker: ––Acquisition: ––Closed: ––
MSP score · confidence 67%
55.2OF 100
30-day change: –– · 2 of 4 change types in 180 days
National rank#11,930of 46,016 · top 26%
IL#487of 1,725 · top 29%
Rockford#6of 19 · top 32%
Google 4.9★ (522)Security headers FHosting AWSDomain 25 yrs

MSP Signal ranks M Spinello & Son Locksmiths Safe & Security Experts #11,930 of 46,016 IT service providers nationally. M Spinello & Son Locksmiths Safe & Security Experts is an IT service provider in Rockford, IL, founded 1905. It offers Access Control, Commercial Locksmith, Automotive Locksmith.

Source: MSP Signal, M Spinello & Son Locksmiths Safe & Security Experts company profile, Oct 9, 2026, https://mspsignal.com/msp/m-spinello-son-locksmiths-safe-security-experts

01

Score breakdown

5 pillars · weighted · 55.2 / 100
Reputation30%
96/100
Lifted by more Google reviews and a higher rating.
Presence25%
50/100
Lifted by a stronger website and public profiles.
Credibility20%
45/100
Lifted by a fuller record: services, credentials, pricing.
Scale15%
0/100
Lifted by team size.
Momentum10%
50/100
Lifted by more kinds of change in 180 days.
How the score works
Weighted contribution · how 55.2 is builtscore × weight = points
55.2of 100 · 44.8 unearned
0255075100
PillarScore / 100WeightPoints
Reputation
×30%28.7
Presence
×25%12.4
Credibility
×20%9.0
Scale
×15%0.0
Momentum
×10%5.0
▲ Scale yields the fewest points per weight, the pillar with the most headroom.
30-day score Δ–no comparable history
30-day rank Δ–no comparable history
Change types · 180 d2 / 4momentum 50
Local rivals · 25 mihow chosen
5 mi15 mi25 mi1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell3 providers in this cellM SPINELLO & SON LOCKSMITHPROVIDERS PER CELL13
34 IT service providers within 25 miBasemap © Esri, HERE, Garmin, OpenStreetMap contributors
Claim · free · local benchmarkPreview
rivals by score band · gap to nearest higher / lower · counts, locked rows are previews, not published facts
02

Signal feed

3 events · 26 wks ending Oct 11, 2026
Activity · returned samplelatest week: 3 events
Counts the returned sample; empty weeks do not prove complete monitoring coverage.
Oct 11, 2026
Audience ChangeIndustries served: 8 items to 7 itemssource: their website
medium
Oct 11, 2026
Service AddedServices: 10 items to 12 itemssource: their website
medium
Oct 9, 2026
Website changedtitle changed: 'Locksmiths, Safes Security | M Spinello Son | Rockford, IL G' -> 'Residential & Commercial Security Experts: No Monthly Fees |'source: their website
recorded
Signal planSignal plan · full rival watch: every change at every nearby rival.See the Signal plan
03

Reputation

Google · 522 reviews
4.9
Listing: ––review velocity: ––
Star distribution: ––
What reviewers mention
––
Listings
––
Sentiment––
Hours––
Other sources · BBB: –– · Facebook rating: ––
04

Services and offer

from their site
AAccess Control
CCommercial Locksmith
AAutomotive Locksmith
SSecurity Cameras
VVideo Surveillance
AAda Door Operators
LLock Repair
KKey Programming
EEmergency Lockout Service
MMaster Key Systems
FFacial Recognition
DDoor Closer Installation
Industries
HealthcareBankingEducationReligiousHospitalitySelf StorageGovernment
Availability
24/7 support claimed their site
Guarantees
––
Compliance
––
Works with
––
Partners
––
05

Web & search

MSPSIG.RPT search scan · technical record
Organic visits–/ month est.
Domain authority–/ 100
Top keywords · position
Organic keywords, top keywords, backlinks, referring domains and paid search: Signal plan. Owners see their own.
Website technology
––
▸ Open technical record · web maturity 71 / 100
Pricing0/10
Reviews10/10
Socials5/10
Longevity10/10
Email Auth15/15
Site Depth10/10
Brand Assets0/5
unmeasured components: seo, blog
Performance · SEO · Accessibility52 · 85 · 94
Email authSPF · DMARC p=quarantine
CDNNone
HostingAWS
Blog––
Subdomains––
Security headersF
06

Record & location

HQ
5 mi10 miHQMap of M Spinello & Son Locksmiths Safe & Security Experts headquarters in Rockford (approximate HQ area)Approximate HQ areaBasemap © Esri, HERE, Garmin, OpenStreetMap contributors
M Spinello & Son Locksmiths Safe & Security Experts website snapshot
Website
Location
522 Chestnut St, Rockford, IL 61102
Founded
1905
Staff
–– · national median 10
Languages
––
Annual revenue
––
NAICS
––
Also from
––
States served
––
Headcount change
––
07

People & hiring

0 tracked · 0 leaders
Staff by department
––
Hiring
0job postings in 90 days
Job postings: ––
08

Recognition, news & about

public sources
Awards & rankings
––
Peer mentions in 90 days: –– · BBB: ––
In the news
––
About––
Leadership
––
0 joined and 0 left in 90 days
names, titles and people moves on the Signal plan
Service areas
RockfordLoves ParkAfton
Partner badge
––
09

What they say about themselves

site quotations · unconfirmed
Site quotations: ––up to three quotations per category
10

Frequently asked questions

reuses public facts · FAQ schema
Where is M Spinello & Son Locksmiths Safe & Security Experts located?

522 Chestnut St, Rockford, IL 61102.

What services does M Spinello & Son Locksmiths Safe & Security Experts offer?

Access Control, Commercial Locksmith, Automotive Locksmith, Security Cameras, Video Surveillance, Ada Door Operators, Lock Repair, Key Programming, Emergency Lockout Service, Master Key Systems, Facial Recognition, Door Closer Installation.

How does M Spinello & Son Locksmiths Safe & Security Experts rank among IT providers in Rockford?

#6 of 19 observed providers in Rockford; #11,930 of 46,016 nationally.

Is M Spinello & Son Locksmiths Safe & Security Experts claimed on MSP Signal?

Not claimed.

Claimed · not shown (unclaimed) · Verified data · conditional on field sources · Registered entity · conditional on legal-entity nameLast observed Oct 9, 2026 · Citation: M Spinello & Son Locksmiths Safe & Security Experts company profile · https://mspsignal.com/msp/m-spinello-son-locksmiths-safe-security-experts
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