MSP SignalBETA
Company record · observed Oct 10, 2026 · confidence 83%
UnclaimedIT consultingFounded 201272 staffLocal
Penrod logo

PenrodIT service provider profile · Milwaukee, WI

Milwaukee, WI · localpenrod.co ↗(855) 273-6763
Ownership: IndependentPublic: NoTicker: ––Acquisition: ––Closed: ––
MSP score · confidence 83%
50.3OF 100
30-day change: –– · 1 of 4 change types in 180 days
National rank#18,534of 45,502 · top 41%
WI#279of 609 · top 46%
Milwaukee#26of 67 · top 39%
Google 3.9★ (16)Organic ~1,687/moSecurity headers DHosting WP EngineNAICS 541512

MSP Signal ranks Penrod #18,534 of 45,502 IT service providers nationally. Penrod is an IT service provider in Milwaukee, WI, founded 2012, with 72 staff. It offers Backup and disaster recovery, Compliance.

Source: MSP Signal, Penrod company profile, Oct 10, 2026, https://mspsignal.com/msp/penrod

01

Score breakdown

5 pillars · weighted · 50.3 / 100
Reputation30%
59/100
Lifted by more Google reviews and a higher rating.
Presence25%
72/100
Lifted by a stronger website and public profiles.
Credibility20%
9/100
Lifted by a fuller record: services, credentials, pricing.
Scale15%
69/100
Lifted by team size.
Momentum10%
25/100
Lifted by more kinds of change in 180 days.
How the score works
Weighted contribution · how 50.3 is builtscore × weight = points
50.3of 100 · 49.7 unearned
0255075100
PillarScore / 100WeightPoints
Reputation
×30%17.6
Presence
×25%18.0
Credibility
×20%1.8
Scale
×15%10.3
Momentum
×10%2.5
▲ Credibility yields the fewest points per weight, the pillar with the most headroom.
30-day score Δ–no comparable history
30-day rank Δ–no comparable history
Change types · 180 d1 / 4momentum 25
Local rivals · 25 mihow chosen
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182 IT service providers within 25 miBasemap © Esri, HERE, Garmin, OpenStreetMap contributors
Claim · free · local benchmarkPreview
rivals by score band · gap to nearest higher / lower · counts, locked rows are previews, not published facts
02

Signal feed

3 events · 26 wks ending Sep 20, 2026
Activity · returned samplelatest week: 1 event
Counts the returned sample; empty weeks do not prove complete monitoring coverage.
Sep 20, 2026
Website changedtitle changed: 'Penrod | Salesforce Consultant for Healthcare Life Sciences ' -> 'Penrod | Salesforce Consultant for Healthcare Life Sciences 'source: their website
recorded
Sep 5, 2026
SEO MovementOrganic Traffic: 833 to 1,687
large
Feb 1, 2022
Website changedVenture (Round not Specified), 8M $source: their website
recorded
Signal planSignal plan · full rival watch: every change at every nearby rival.See the Signal plan
03

Reputation

Google · 16 reviews
3.9
Listing: Penrod · Software company · Maps ↗review velocity: 1 in the last 365 days
Distribution · listing sample of 16
4
1★
0
2★
0
3★
1
4★
11
5★
4–5★ 12 · 75.0% 3★ 0 · 0.0% 1–2★ 4 · 25.0%, not the same population as the 16 reviews
What reviewers mention
––
Listings
––
Sentiment––
HoursMon–Fri 8:30 AM to 5 PM · Sat–Sun closed
Other sources · BBB: –– · Facebook rating: ––
From their Google profile

Penrod tailors Salesforce, Snowflake, and Google Cloud Platform for healthcare and life sciences companies to boost revenue, increase efficiency, and empower exceptional experiences.

04

Services and offer

from their site
Backup and disaster recovery
CCompliance
Industries
Healthcare
Availability
No 24/7 claim on their site
Guarantees
––
Compliance
HIPAA
Works with
––
Partners
––
05

Web & search

MSPSIG.RPT search scan · technical record
Organic visits~1,687/ month est.
Domain authority–/ 100
Top keywords · position
Organic keywords, top keywords, backlinks, referring domains and paid search: Signal plan. Owners see their own.
Website technology
AmpAWS Glue Data CatalogAWS Trusted AdvisorAct!Adobe Marketo EngageAmazon AWSAnsys WorkbenchApple Business ManagerApple School ManagerClickupCloudflareCloudflare Cdn
▸ Open technical record · web maturity 60 / 100
SEO15/15
Blog0/15
Pricing0/10
Reviews5/10
Socials10/10
Longevity10/10
Email Auth5/15
Site Depth10/10
Brand Assets5/5
unmeasured components: none
Performance · SEO · Accessibility80 · 100 · 84
Email authSPF
CDNCloudflare
HostingWP Engine
Blogactive
Subdomains9
Security headersD
06

Record & location

HQ
5 mi10 miHQMap of Penrod headquarters in MilwaukeeHeadquartersBasemap © Esri, HERE, Garmin, OpenStreetMap contributors
Penrod website snapshot
Website
Location
219 N Milwaukee St, Milwaukee, WI 53202
Founded
2012
Staff
72 staff · national median 10
Languages
English
Annual revenue
$1M to $10M · range · exact estimate on the Signal plan
NAICS
541512, 541611
Also from
––
States served
WI
07

People & hiring

14 tracked · 2 leaders
Staff by department
Consulting
16
Operations
8
Sales
6
Marketing
5
Finance
4
Support
4
Legal
2
Accounting
2
Hiring · 2 open roles
3job postings in 90 days
Account Executive
sales · Salesforce
Associate Salesforce Data 360 / Marketing Cloud Specialist
sales
Senior Consultant
vcio_consulting · Salesforce
Careers page ↗ · 3 postings shown, not a directory
08

Recognition, news & about

public sources
Awards & rankings
––
Peer mentions in 90 days: 0 · BBB: ––
In the news
––
About

In their own wordsThe Penrod Company is a global supplier of forest products, metal hardware, PVC building materials, and door hardware. Founded in 1888 in Wabash, Indiana, by John Noble Penrod, the company is headquartered in Virginia Beach, Virginia, and operates across five continents. With a history of over 130 years, Penrod has evolved from its origins in walnut lumber to a leader in hardwood plywood products and components in North America. Penrod offers a diverse range of products, including hardwoods like walnut and mahogany, spliced veneer for plywood and flooring, and XO® Cellular PVC Board for trim and fascia. Its hardware division provides door-related items such as hinges and fasteners, emphasizing rapid delivery and efficient inventory management. The company serves various markets, particularly in residential and commercial construction, and has a strong focus on sustainable forestry and superior customer service.

Leadership
2 leaders named
0 joined and 0 left in 90 days
Service areas
––
Partner badge
––
09

What they say about themselves

site quotations · unconfirmed
Compliance

“Because CDPs are recommended by the Department of Health and Human Services as a way to run HIPAA-compliant marketing campaigns on non-compliant ad platforms and web trackers.”

“In this meeting, you'll: Get an OCR + HIPAA analysis of your current website Get a Free HIPAA Compliance Action Plan Trusted by the leaders in healthcare and life sciences.”

“Something as simple as a page title that contains a health condition could be considered a violation of HIPAA because that data can be paired with a user identifier.”

up to three quotations per category
10

Frequently asked questions

reuses public facts · FAQ schema
Where is Penrod located?

219 N Milwaukee St, Milwaukee, WI 53202.

How many people work at Penrod?

Penrod has 72 staff.

What services does Penrod offer?

Backup and disaster recovery, Compliance.

What compliance frameworks does Penrod serve?

HIPAA.

How does Penrod rank among IT providers in Milwaukee?

#26 of 67 observed providers in Milwaukee; #18,534 of 45,502 nationally.

Is Penrod claimed on MSP Signal?

Not claimed.

Claimed · not shown (unclaimed) · Verified data · conditional on field sources · Registered entity · conditional on legal-entity nameLast observed Oct 10, 2026 · Citation: Penrod company profile · https://mspsignal.com/msp/penrod
Correct this recordClaim this company