MSP SignalBETA
Company record · observed Sep 24, 2026 · confidence 83%
UnclaimedIT consultingFounded 2006246 staffLocal
Spruce Technology, Inc. logo

Spruce Technology, Inc.IT service provider profile · Clifton, NJ

Spruce is a leading provider of IT consulting for multiple industries in the public, private, and federal sectors.

Ownership: IndependentPublic: NoTicker: ––Acquisition: ––Closed: ––
MSP score · confidence 83%
58.4OF 100
30-day change: –– · 1 of 4 change types in 180 days
National rank#8,530of 45,453 · top 19%
NJ#364of 1,813 · top 21%
Clifton#4of 11 · top 37%
Google 2.6★ (9)Organic ~806/moSecurity headers FHosting WP EngineDomain 29 yrsNAICS 541512

MSP Signal ranks Spruce Technology, Inc. #8,530 of 45,453 IT service providers nationally. Spruce Technology, Inc. is an IT service provider in Clifton, NJ, founded 2006, with 246 staff. It offers Application Development, Custom Software Development, Cloud Native Application Development.

Source: MSP Signal, Spruce Technology, Inc. company profile, Sep 24, 2026, https://mspsignal.com/msp/spruce-technology-inc

01

Score breakdown

5 pillars · weighted · 58.4 / 100
Reputation30%
37/100
Lifted by more Google reviews and a higher rating.
Presence25%
91/100
Lifted by a stronger website and public profiles.
Credibility20%
45/100
Lifted by a fuller record: services, credentials, pricing.
Scale15%
89/100
Lifted by team size.
Momentum10%
25/100
Lifted by more kinds of change in 180 days.
How the score works
Weighted contribution · how 58.4 is builtscore × weight = points
58.4of 100 · 41.6 unearned
0255075100
PillarScore / 100WeightPoints
Reputation
×30%10.9
Presence
×25%22.6
Credibility
×20%9.0
Scale
×15%13.3
Momentum
×10%2.5
▲ Momentum yields the fewest points per weight, the pillar with the most headroom.
30-day score Δ–no comparable history
30-day rank Δ–no comparable history
Change types · 180 d1 / 4momentum 25
Local rivals · 25 mihow chosen
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1,401 IT service providers within 25 miBasemap © Esri, HERE, Garmin, OpenStreetMap contributors
Claim · free · local benchmarkPreview
rivals by score band · gap to nearest higher / lower · counts, locked rows are previews, not published facts
02

Signal feed

1 events · 26 wks ending Sep 25, 2026
Activity · returned samplelatest week: 1 event
Counts the returned sample; empty weeks do not prove complete monitoring coverage.
Sep 25, 2026
SEO MovementOrganic Traffic: 805 to 806
small
Signal planSignal plan · full rival watch: every change at every nearby rival.See the Signal plan
03

Reputation

Google · 9 reviews
2.6
Listing: Spruce Technology Inc. · Software company · Maps ↗review velocity: 1 in the last 365 days
Distribution · listing sample of 9
5
1★
0
2★
1
3★
0
4★
3
5★
4–5★ 3 · 33.3% 3★ 1 · 11.1% 1–2★ 5 · 55.6%, not the same population as the 9 reviews
What reviewers mention
––
Listings
––
SentimentNegative
Hours––
Other sources · BBB: –– · Facebook rating: ––
04

Services and offer

from their site
AApplication Development
CCustom Software Development
CCloud Native Application Development
AAPI Development
MMobile Development
AAdvisory Services
IIT Strategy
EEnterprise Architecture
Cybersecurity
LLegacy Modernization
DDigital Experience
DData Services
Industries
GovernmentEducationNonprofitCommercial
Availability
––
Guarantees
––
Compliance
––
Works with
––
Partners
Microsoft · Gold
05

Web & search

MSPSIG.RPT search scan · technical record
Organic visits~806/ month est.
Domain authority26/ 100
Top keywords · position
Organic keywords, top keywords, backlinks, referring domains and paid search: Signal plan. Owners see their own.
Website technology
.netAsp.netAnthropic ClaudeApexApple Business ManagerApple School ManagerAtlassianAutoptimizeAzure Kubernetes ServiceBoomiBootstrapC#
▸ Open technical record · web maturity 94 / 100
SEO15/15
Blog15/15
Reviews5/10
Socials10/10
Longevity10/10
Email Auth15/15
Site Depth10/10
Brand Assets5/5
unmeasured components: pricing
Performance · SEO · Accessibility29 · 92 · 95
Email authSPF · DKIM · DMARC p=reject
CDNCloudflare
HostingWP Engine
Blogactive
Subdomains60
Security headersF
06

Record & location

HQ
5 mi10 miHQMap of Spruce Technology, Inc. headquarters in CliftonHeadquartersBasemap © Esri, HERE, Garmin, OpenStreetMap contributors
Spruce Technology, Inc. website snapshot
Website
Location
1149 Bloomfield Ave, Clifton, NJ 07012
Founded
2006
Staff
246 staff · national median 10
Languages
English
Annual revenue
$10M to $50M · range · exact estimate on the Signal plan
NAICS
541512, 541611, 561311
Also from
––
States served
––
07

People & hiring

25 tracked · 7 leaders
Staff by department
Engineering
53
Information Technology
35
Human Resources
22
Business Development
18
Consulting
16
Support
8
Arts And Design
6
Finance
5
Hiring
0job postings in 90 days
Job postings: ––
Careers page ↗
08

Recognition, news & about

public sources
Awards & rankings
––
Peer mentions in 90 days: 0 · BBB: ––
In the news
EY Announces Srini Penumella of Spruce Technology as an Entrepreneur Of The Year® 2023 New Jersey Award Finalist
May 30, 2023 · Lelezard
About––
Leadership
7 leaders named
0 joined and 0 left in 90 days
Service areas
––
Partner badge
––
09

What they say about themselves

site quotations · unconfirmed
Longevity

“Our Leadership Leveraging over 25 years of experience as a senior industry specialist, Srini has led Spruce’s transformation from a local startup to an international corporation.”

Recognition

“He has led high performing teams, earned awards for performance and innovation at PwC, Grant Thornton and most recently at Microsoft where he leveraged AI to drive measurable business improvements.”

“Richard Stow EVP Sales and Marketing Awards & Clients Our Values Trust & Integrity At our core, we uphold the values of trust and integrity, which serve as the bedrock of our organization.”

up to three quotations per category
10

Frequently asked questions

reuses public facts · FAQ schema
Where is Spruce Technology, Inc. located?

1149 Bloomfield Ave, Clifton, NJ 07012.

How many people work at Spruce Technology, Inc.?

Spruce Technology, Inc. has 246 staff.

What services does Spruce Technology, Inc. offer?

Application Development, Custom Software Development, Cloud Native Application Development, API Development, Mobile Development, Advisory Services, IT Strategy, Enterprise Architecture, Cybersecurity, Legacy Modernization, Digital Experience, Data Services.

How does Spruce Technology, Inc. rank among IT providers in Clifton?

#4 of 11 observed providers in Clifton; #8,530 of 45,453 nationally.

Is Spruce Technology, Inc. claimed on MSP Signal?

Not claimed.

Claimed · not shown (unclaimed) · Verified data · conditional on field sources · Registered entity · conditional on legal-entity nameLast observed Sep 24, 2026 · Citation: Spruce Technology, Inc. company profile · https://mspsignal.com/msp/spruce-technology-inc
Correct this recordClaim this company