MSP SignalBETA
Company record · observed Oct 19, 2026 · confidence 50%
UnclaimedIT consultingFounded 2006125 staffLocal
TRUE.org logo

TRUE.orgIT service provider profile · Pasadena, CA

Pasadena, CA · localtrue.org ↗(323) 409-9001
Ownership: IndependentPublic: NoTicker: ––Acquisition: ––Closed: ––
MSP score · confidence 50%
62.2OF 100
30-day change: –– · No changes detected in the last 180 days.
National rank#5,330of 45,502 · top 12%
CA#608of 4,784 · top 13%
Pasadena#7of 41 · top 18%
Organic ~1/moSecurity headers DHosting VercelDomain 29 yrsNAICS 541512

MSP Signal ranks TRUE.org #5,330 of 45,502 IT service providers nationally. TRUE.org is an IT service provider in Pasadena, CA, founded 2006, with 125 staff. It offers AI Services, Cloud migration, Microsoft 365.

Source: MSP Signal, TRUE.org company profile, Oct 19, 2026, https://mspsignal.com/msp/true-org

01

Score breakdown

5 pillars · weighted · 62.2 / 100
Reputation30%
67/100
Lifted by more Google reviews and a higher rating.
Presence25%
69/100
Lifted by a stronger website and public profiles.
Credibility20%
65/100
Lifted by a fuller record: services, credentials, pricing.
Scale15%
78/100
Lifted by team size.
Momentum10%
0/100
Lifted by more kinds of change in 180 days.
How the score works
Weighted contribution · how 62.2 is builtscore × weight = points
62.2of 100 · 37.8 unearned
0255075100
PillarScore / 100WeightPoints
Reputation
×30%20.2
Presence
×25%17.4
Credibility
×20%13.0
Scale
×15%11.7
Momentum
×10%0.0
▲ Momentum yields the fewest points per weight, the pillar with the most headroom.
30-day score Δ–no comparable history
30-day rank Δ–no comparable history
Change types · 180 d0 / 4No changes detected in the last 180 days.
Local rivals · 25 mihow chosen
5 mi15 mi25 mi1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell1 provider in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell2 providers in this cell3 providers in this cell3 providers in this cell3 providers in this cell3 providers in this cell3 providers in this cell3 providers in this cell3 providers in this cell3 providers in this cell3 providers in this cell3 providers in this cell3 providers in this cell3 providers in this cell3 providers in this cell3 providers in this cell3 providers in this cell3 providers in this cell3 providers in this cell3 providers in this cell4 providers in this cell4 providers in this cell4 providers in this cell4 providers in this cell4 providers in this cell4 providers in this cell4 providers in this cell4 providers in this cell4 providers in this cell4 providers in this cell4 providers in this cell4 providers in this cell5 providers in this cell5 providers in this cell5 providers in this cell5 providers in this cell5 providers in this cell5 providers in this cell5 providers in this cell5 providers in this cell5 providers in this cell5 providers in this cell5 providers in this cell5 providers in this cell6 providers in this cell6 providers in this cell6 providers in this cell6 providers in this cell7 providers in this cell7 providers in this cell8 providers in this cell8 providers in this cell9 providers in this cell9 providers in this cell9 providers in this cell9 providers in this cell10 providers in this cell10 providers in this cell10 providers in this cell11 providers in this cell12 providers in this cell13 providers in this cell13 providers in this cell14 providers in this cell16 providers in this cell21 providers in this cell22 providers in this cell22 providers in this cell35 providers in this cell201 providers in this cellTRUE.ORGPROVIDERS PER CELL1201
827 IT service providers within 25 miBasemap © Esri, HERE, Garmin, OpenStreetMap contributors
Claim · free · local benchmarkPreview
rivals by score band · gap to nearest higher / lower · counts, locked rows are previews, not published facts
02

Signal feed

2 events · 26 wks ending Sep 20, 2026
Activity · returned samplelatest week: 1 event
Counts the returned sample; empty weeks do not prove complete monitoring coverage.
Sep 20, 2026
Website changedservices added: azure, copilot, microsoft 365source: their website
recorded
Sep 4, 2026
Website changedservices added: consulting; services removed: azure, copilot, microsoft 365source: their website
recorded
Signal planSignal plan · full rival watch: every change at every nearby rival.See the Signal plan
03

Reputation

Google · 0 reviews
–
Listing: ––review velocity: ––
Star distribution: ––
What reviewers mention
––
Listings
––
Sentiment––
Hours––
Other sources · BBB: –– · Facebook rating: ––
04

Services and offer

from their site
AAI Services
CCloud migration
MMicrosoft 365
Industries
EducationNonprofit
Availability
24/7 support claimed their site
Guarantees
24/7 Dedicated Support
Compliance
––
Works with
––
Partners
Microsoft · Solutions Partner
05

Web & search

MSPSIG.RPT search scan · technical record
Organic visits~1/ month est.
Domain authority6/ 100
Top keywords · position
Organic keywords, top keywords, backlinks, referring domains and paid search: Signal plan. Owners see their own.
Website technology
AIAmazon AWSAzure Front DoorBootstrapConnectWiseGodaddy DomainsGodaddy HostingGoogle AnalyticsGoogle Analytics 4Google Font APIGoogle Tag ManagerGoogle Workspace
▸ Open technical record · web maturity 77 / 100
SEO8/15
Pricing0/10
Socials10/10
Longevity10/10
Email Auth15/15
Site Depth10/10
Brand Assets5/5
unmeasured components: reviews, blog
Performance · SEO · Accessibility68 · 100 · 100
Email authSPF · DKIM · DMARC p=none
CDN––
HostingVercel
Blog––
Subdomains4
Security headersD
06

Record & location

HQ
5 mi10 miHQMap of TRUE.org headquarters in Pasadena (approximate HQ area)Approximate HQ areaBasemap © Esri, HERE, Garmin, OpenStreetMap contributors
TRUE.org website snapshot
Website
Location
1010 N Lake Ave
Founded
2006
Staff
125 staff · national median 10
Languages
English
Annual revenue
$10M to $50M · range · exact estimate on the Signal plan
NAICS
541512, 813410
Also from
––
States served
––
07

People & hiring

16 tracked · 1 leaders
Staff by department
Consulting
6
Support
3
Sales
2
Education
1
Marketing
1
Business Development
1
Hiring
0job postings in 90 days
Job postings: ––
08

Recognition, news & about

public sources
Awards & rankings
––
Peer mentions in 90 days: 0 · BBB: ––
In the news
––
About––
Leadership
1 leader named
0 joined and 0 left in 90 days
Service areas
––
Partner badge
––
09

What they say about themselves

site quotations · unconfirmed
Response

“📊 AI Agents We build and deploy practical Microsoft Copilot agents that automate email responses, grant writing, HR support, and meeting follow-ups, all with full human oversight.”

“Faster responses, happier donors & clients, and more time for your mission.”

up to three quotations per category
10

Frequently asked questions

reuses public facts · FAQ schema
Where is TRUE.org located?

1010 N Lake Ave.

How many people work at TRUE.org?

TRUE.org has 125 staff.

What services does TRUE.org offer?

AI Services, Cloud migration, Microsoft 365.

How does TRUE.org rank among IT providers in Pasadena?

#7 of 41 observed providers in Pasadena; #5,330 of 45,502 nationally.

Is TRUE.org claimed on MSP Signal?

Not claimed.

Claimed · not shown (unclaimed) · Verified data · conditional on field sources · Registered entity · conditional on legal-entity nameLast observed Oct 19, 2026 · Citation: TRUE.org company profile · https://mspsignal.com/msp/true-org
Correct this recordClaim this company