Operating picture · measured 2026-08-11

Only 1.1% of MSPs publish any pricing.

Everyone assumes most MSPs hide pricing. It is essentially all of them.

1.1%

of scored MSP websites show any price

53 of 4,803 firms scored on the current web-maturity rubric show pricing of any kind. as of 2026-08-11.

MSP websites scored for web maturity

1.1% Publishes pricing · 53No pricing shown · 4,750

base 4,803

What we found

Of 4,803 MSP websites scored on our current rubric, 53 publish pricing in any form — a per-seat rate, a package, a starting-from figure, anything numeric.

That is 1.1%. The common assumption is that most MSPs hide pricing; the reality is that essentially nobody publishes it.

Why it matters

Every buyer's first question is what this costs. An industry-wide refusal to answer means the qualification burden shifts entirely to a sales call, which suits the seller and nobody else.

It also means the 1.1% are doing something genuinely differentiated. In a market where a price is unobtainable without a meeting, publishing a starting figure is a positioning decision, not a discount.

What this number can't tell you

·Website stats cover the 4,803 firms scored on the current rubric, not all 21,555 in scope.
·Detection is page-based; a price disclosed only inside a gated proposal flow would not be counted.

What to do about it

▸A starting-from figure with a clear scope statement costs nothing and filters out the buyers who were never going to close.
▸If you will not publish a number, publish the variables that determine it — seat count, coverage window, response target.

Where does your firm sit on this?

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More findings

◂ All twelve findings