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98% of MSPs won't tell you what they charge.

Headline finding · measured 2026-09-03

98% of MSPs won't tell you what they charge.

Only 892 of 39,351 providers publish a price anywhere on their site. Where a per-user rate is published, the median entry tier is $75 a seat and the median across all published tiers is $99.

Providers publishing a pricebase 39,351
2% publish a price (892)ask you to book a call (38,459)
Entry price per user / month, across the 369 firms that publish oneUSD
10th pct17 USD
25th pct29 USD
Median75 USD
75th pct109 USD
90th pct150 USD
Median entry price per user / month, by state (states with 10+ publishing firms)USD
AZ99.5 USD
IL98 USD
TX85 USD
NJ80 USD
CA75 USD
FL75 USD
NC67 USD
VA62.5 USD
NY50 USD
GA29 USD
How MSPs structure pricingfirms
Per user / month396 firms
Flat monthly371 firms
Flat one-time160 firms
Hourly148 firms
Per device / month102 firms
Per server / month43 firms

n = 892 firms with a published price, of 39,351 in scope; 369 of those publish a per-user, per-month rate and across them the median entry price is $75/user/month. as of 2026-09-03. CORRECTION: earlier editions quoted $79, then $100, as the per-user median. Both pooled non-per-user units into the figure and are withdrawn, see the correction section below.

Limitations

  • Only publicly published prices are counted. Prices behind a form, a PDF or a sales call are invisible to us and to buyers.
  • The per-user median is each firm's cheapest per-user, per-month tier. It is an entry price, not what a typical client pays.
  • Rates below about $30 a seat are often a single add-on, backup, email security, a helpdesk-only tier, rather than a full managed service, and they pull the lower percentiles down.
  • Never average across units. A per-user median says nothing about a flat-fee or per-device competitor, and the normalized monthly rate remains unreported wherever a rate cannot be honestly converted.
  • State medians are shown only where at least ten firms in that state publish a per-user rate, and even then the samples are small. Georgia's $29 rests on eleven firms and is not a market rate.
  • Pricing has been checked on 32,365 of 39,351 firms, so 2.3% is a floor on how many publish.
  • The pricing-model split counts distinct firms, so a firm publishing both a per-user and a flat tier appears in both rows.

What to do with this

  • Publish a starting price or a price band. You do not have to publish your whole rate card to stop being filtered out.
  • Say which unit your price is in, on the page. "From $75/user/month" outperforms "competitive pricing" on every measure we track.

Cite this

MSP Signal, "98% of MSPs won't tell you what they charge.", measured 2026-09-03. https://mspsignal.com/msp-trends/pricing-transparency

More findings

$75–$100Managed IT is advertised at $75 to $100 per user per month.$24,000At the published medians, managed IT for 25 users runs $24,000 in year one.98 usersOne in-house IT hire costs what managed IT costs for about 98 users.9 staffThe median US IT support provider has 9 employees, and 85% serve a single local market.
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