Headline finding · measured 2026-08-26
The median MSP scores 36.8. Half the directory lists no services at all.
What an ordinary provider actually looks like, before anyone tells you what good means.
The median MSP
50th percentile
- MSP score
- 36.8
- Web maturity
- 30 / 100
- Services listed
- 0
- Employees
- 9
- Domain age
- 15.3 yrs
- Google reviews
- 8
- Organic keywords
- 36
The top 10%
90th percentile
- MSP score
- 58.2
- Web maturity
- 65 / 100
- Services listed
- 4
- Employees
- 88
- Domain age
- 27.6 yrs
- Google reviews
- 56
- Organic keywords
- 431
Independent49 % of 33,792 firms
Under 10 staff37 % of 33,792 firms
Certified13 % of 33,792 firms
24/7 support7 % of 33,792 firms
Publishes price3 % of 33,792 firms
National1 % of 33,792 firms
Distribution figures were computed across all 33,792 firms in scope, with an unknown counting against the share. as of 2026-08-26, NOT re-measured in the 2026-09-03 snapshot. The median headcount of 9 was separately re-confirmed on 2026-09-03.
Limitations
- NOT RE-MEASURED IN THIS EDITION: last measured 2026-08-26 against a base of 33,792 firms. The directory has since grown to 39,351, so this card's figures are quoted against the older, smaller base. The one figure re-confirmed on 2026-09-03 is the median headcount of 9, which is unchanged.
- Each metric has its own coverage, headcount is on file for 24,690 firms, domain age for 14,957, organic keywords for 6,616. Distribution figures use only firms with a value; composition shares count an unknown against the share.
- That difference is deliberate and it means the two charts on this card are not directly comparable. The percentile chart describes firms we have measured; the share chart describes the directory.
What to do with this
- Compare yourself to the 90th percentile, not the median. The median is not a target; it is the description of a market that mostly is not trying.
- Pick the components where the gap between median and top decile is smallest, services listed and web maturity, because those are the ones you can close this quarter.
Cite this
MSP Signal, "The median MSP scores 36.8. Half the directory lists no services at all.", measured 2026-08-26. https://mspsignal.com/msp-trends/the-median-msp
More findings
2.3%98% of MSPs won't tell you what they charge.$75–$100Managed IT is advertised at $75 to $100 per user per month.$24,000At the published medians, managed IT for 25 users runs $24,000 in year one.98 usersOne in-house IT hire costs what managed IT costs for about 98 users.
◂ All 91 findings