MSP SignalBETA
Two thirds of MSP blogs are abandoned.

Operating picture · measured 2026-09-03

Two thirds of MSP blogs are abandoned.

Of MSPs whose blog we could assess, 65% are dormant, slowing, or have no blog at all.

Publishing cadence, of 10,454 assessed firmsfirms
Actively publishing3,686 firms
Dormant3,245 firms
No blog at all2,546 firms
Slowing977 firms

n = 10,454 firms with a known blog status; the remainder are not yet checked and are excluded rather than assumed. "Active" means a post inside 90 days. as of 2026-09-03.

Limitations

  • Blog status is known for 10,454 of 39,351 firms; the other 28,897 are not yet checked and are excluded rather than assumed inactive, this is the one card that excludes rather than counting an unknown against the share.
  • Blogs rendered entirely by JavaScript, or published on a separate domain we have not linked, can be missed.

What to do with this

  • If your last post is over a year old, either publish or remove the archive, a visible dead blog costs more than no blog.
  • One post a month, dated, is enough to sit in the active minority.

Cite this

MSP Signal, "Two thirds of MSP blogs are abandoned.", measured 2026-09-03. https://mspsignal.com/msp-trends/abandoned-blogs

More findings

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