Operating picture · measured 2026-09-03

Microsoft 365 is named on 7,100 MSP sites, Azure on 3,648, AWS on 2,940, Cisco on 1,678.

What US MSPs actually put on the page when they describe their stack.

Vendors named on MSP websitessites

Microsoft 3657,100 sites

Azure3,648 sites

AWS2,940 sites

Cisco1,678 sites

Salesforce1,142 sites

Google Workspace1,061 sites

VMware1,023 sites

Dell1,015 sites

HP1,000 sites

Oracle654 sites

16,986 of the 39,351 in-scope firms have any vendor stack on file, and detection is keyword-based. Every figure here is a FLOOR on visible mentions, not a count of deployments. Microsoft 365 is stored under two separate keys and they are combined here. as of 2026-09-03.

Limitations

Only 16,986 of the 39,351 in-scope firms have any vendor stack on file. Every count on this card is therefore a floor on visible mentions across a minority of the directory, not a count of deployments and not a share of the market.
Microsoft 365 appears under two equivalent naming variants across 7,100 sites. A further 1,561 sites name Microsoft with no product attached and are counted under no product line at all.
Detection is keyword-based on public page text, so a vendor a firm uses but never names is invisible here.
Do not publish or quote these figures as vendor market share.

What to do with this

If you hold a partner tier, name it and its level, an unqualified vendor logo is the weakest version of this signal.
Naming a second-ecosystem competency (AWS, Google) is genuinely differentiating in a market this Microsoft-weighted.

Cite this

MSP Signal, "Microsoft 365 is named on 7,100 MSP sites, Azure on 3,648, AWS on 2,940, Cisco on 1,678.", measured 2026-09-03. https://mspsignal.com/msp-trends/msp-vendor-stack

More findings

65%Two thirds of MSP blogs are abandoned.91%91% of US MSPs run a single office.1,988Half of all US MSPs sit in 237 cities. 1,988 towns have exactly one.64%64% of US IT support companies have no reviews at all.

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